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Smart H₂O / Brand
Water is the subject.
Technology is the intelligence.
The Smart H₂O identity sits at the intersection of water, infrastructure and intelligent technology. It should feel engineered, deliberate and premium: the work of a serious technical company, not a generic vending brand.
Logo
The horizontal lockup is the master for the website header, documents and signage. The stacked lockup serves the footer and square contexts. Both ship as true SVG. On navy or any dark background the lockup renders solid white with filter: brightness(0) invert(1). On white or light backgrounds it keeps its original colours. No other recolouring exists.
Never stretch, recolour, rotate or redraw the logo. Clear space on all sides equals the height of the 2 in H₂O. Digital minimum width for the horizontal lockup is 180 pixels.
Colour
Roughly 60 percent white and light space, 25 percent navy, 10 percent technical neutrals, 5 percent teal. Teal stays an accent and never becomes a full-page background.
- Smart NavyPrimary. Headings, nav, buttons.#031F43
- Smart TealAccent only, about 5 percent of a page.#0CA2AB
- Pure WhiteMain background and negative space.#FFFFFF
- MistSection backgrounds, panels.#F3F7F8
- SteelSecondary text, captions.#66727A
- Deep WaterDark hero and footer.#02172F
Typography
Manrope carries headlines, navigation and interface text at weights 800 down to 400. Inter sets body copy, tables and forms. IBM Plex Mono appears only for genuine technical labels such as specifications and reference codes, and never dominates.
Voice
Direct, professional, practical and human. Concrete claims over vague ones, evidence where it exists, plain language where precision allows it. We speak to purification, taste, convenience and quality control, and we do not make health claims.
Photography
Real infrastructure and real outcomes: the machines, the sites they serve, and Namibia's built environment. Natural, crisp, technical. No staged corporate stock, no generic AI imagery.
For logo files and usage questions, contact info@smarth2o.com.na.