Brand

The Smart H₂O identity pairs a water-tech droplet mark with technical navy typography. This page records the working system used across the site.

Name

Smart H₂O · Solutions and Trading CC

Smart H₂O is the public name. The legal descriptor appears where the formal business name is required: contracts, quotations, invoices and registrations.

Logo family

Horizontal · header, documents

White reversed · dark backgrounds

Stacked · social, square uses

Mark · favicon, avatars

Rules: never stretch, recolour or redraw the logo. White versions only on navy or dark backgrounds. The mark must stay recognisable without the wordmark.

Colour palette

Smart Navy
#031F43
Headlines, navigation
Smart Teal
#0CA2AB
Accent, used sparingly
White
#FFFFFF
Backgrounds, negative space
Mist
#F3F7F8
Section backgrounds
Steel
#66727A
Secondary text, captions
Deep Water
#02172F
Dark sections, footer

Working balance: roughly 60 percent white and light space, 25 percent navy, 10 percent technical neutrals, 5 percent teal. Teal is an accent, not a background.

Typefaces

Manrope

Headlines, navigation and interface.

Inter

Body copy, forms and technical information.

IBM Plex Mono

System labels and metadata, used sparingly.

Photography and video credits

Footer background videoRunning Stream Of Water, Pixabay via Wikimedia Commons, CC0
Dune 45 at sunriseGiles Laurent via Wikimedia Commons, CC BY-SA 4.0
Sossusvlei rippled duneDaniel Kraft via Wikimedia Commons, CC BY-SA 3.0
Namib-Naukluft sand dunesYathin S Krishnappa via Wikimedia Commons, CC BY-SA 3.0
Water splashing from a glassUSEPA via Wikimedia Commons, public domain
Water pouring into a glassShixart1985 via Wikimedia Commons, CC BY 2.0
Glass of waterDerek Jensen (Tysto) via Wikimedia Commons, public domain

Licensed via Wikimedia Commons. CC BY and CC BY-SA images are used with attribution as listed; CC0 and public-domain works carry no obligation.